ESTRATEGIA DE FIDELIZACIÓN A TRAVÉS DEL MICROVIDEO EN LA CIUDAD DE GUAYAQUIL

Abstract

It was desired to analyze the impact of microvideo in customer loyalty in the city of Guayaquil, this goal is mainly used passes sustain the strategy. In research and specialized networks like Instagram Vine engaged in making viral strategy found. The research was conducted in the city of Guayaquil, people who are between the ages of 16-24 years and knew what a microvideo was investigated, a quantitative and qualitative approach was used through surveys and interviews with them it became known as the investigated knew about the impact that microvídeos have caused in communicating business and customers, it was shown that this strategy is not being used in a major scale, contrary to what happens in the world of marketing and business communication