ANÁLISIS DEL COMPORTAMIENTO DEL CONSUMIDOR EN EL CANAL FERRETERO FRENTE AL INGRESO DE MARCAS BLANCAS EN LA CIUDAD DE QUITO

Abstract

Consumer behavior now requires to be taken as a key tool for the successful development of the customer, as whereby the positive and negative attitudes front the process of buying discussed and certainly this analysis provides to determine the weaknesses and strengths of the service. Consumption of private label products is now really high consumers in their choice when purchasing no longer emphasizes original products today is attracted to alternative products or private label brand. Within the study sheds important information and contributes significantly to the development of strategies to market the private label product in different outlets, as is noted that these products not have poor quality, and not all belong to a known brand in the market. The market these products increases hand Ecuadorian work and creates new Jobs position.