LA EVALUACIÓN DE ALTERNATIVAS DE COMPRA DE CONSUMIDORES DE PRODUCTOS ORGÁNICOS EN EL MEGAMAXI DEL VILLAGE PLAZA Y MI COMISARIATO DEL RIOCENTRO DE ENTRE RÍOS, 2016

Abstract

Consumption of organic products has experienced significant growth over the last decades in many developed countries, a trend that has penetrated markets in emerging countries, including Ecuador, where they are not only offered in specialty stores in major cities, Special spaces within the largest supermarket chains in the country, which led to a case study in the Megamaxi supermarkets of Village Plaza and Mi Comisariato Riocentro Entre Ríos, located in Samborondón, with the purpose of studying the election of the Ecological consumer based on the evaluation of alternatives of goods offered, making direct observations, interviews and surveys in situ, with a qualitative approach, revealing that the actual claimants of organic goods in these places have mostly higher education and a high purchasing power, Know the products and are loyal to the brand consuming them recurrently since they consider them beneficial for their health while they have the perception of contributing with the care of the environment, reason for which the choice of purchase was made before entering the supermarket , Knowing the good that they were willing to acquire.