MÉTODOS DE CODIFICACIÓN SUBLIMINAL DE MENSAJES PUBLICITARIOS. UNA REVISIÓN CONCEPTUAL

Abstract

In the business process is important to establish an addressed management of each of its methodological axes, work, in this sense, marketing has competitive tools to establish a change in line with new business trends, so advertising is the medium that promotes information, creativity and innovation, under this profile, the consumer and the idea of consumption promotes high demand in the environment and globalization, it is why generate the use of subliminal advertising properly structured not only to generate consumption, but which will delineate consumer behavior, currently the technological revolution has promoted a fluid information system with a wide range of messages, the same as oriented explicitly allow increased sales of goods and services, which will be the differentiation pacesetter market growth.