FACTORES QUE INCIDEN EN LA DECISIÓN DE COMPRA DEL SERVICIO "CLUB CORREOS" DE LA EMPRESA PÚBLICA CORREOS DEL ECUADOR, SUCURSAL CUENCA

Abstract

This document examines the main factors that influence the decision of purchasing the Club Post of the Public Company the Ecuador post Service, was conducted a quantitative study using surveys on-site to the costumers allowed to diagnose the current situations of market goal, their tastes, preferences, purchasing habits, frequency of use of the service among and other determinants of the purchase of the same. During the course of the investigation, on February 6 this year, Club Post ended its functions and closed its doors to the public, this by a governmental decision indicating that the misuse of the service directly affect Ecuadorian production.