CALIDAD EN LA PRESTACIÓN DEL SERVICIO, PERCIBIDA POR LAS PERSONAS AFILIADAS A EMPRESAS DE VENTA DIRECTA DE LA INDUSTRIA DE COSMÉTICOS EN ECUADOR

Abstract

The customer service quality has become one of the most relevant factors in all kind of companies indifferent of the nature of its business. Without a single doubt, sales are the main source of capital to keep companies working, nevertheless is the service quality as the added value which guarantees the fidelity of a client towards a brand or a certain product. On direct sales businesses, this is not an exception, but the client fidelity will also depend on other factors such as distribution service, product supply, customer service provided with information and training. Using the method of survey will be determinated the principal aspects of the service that the clients value and their perception about Cosmetics Direct Sales companies. The import regulations imposed from 2014 to the beginning of 2017 caused problems with the stock of products and in consequence the sales decreased.