ANÁLISIS DEL DESARROLLO Y OPERACIÓN DEL AVITURISMO URBANO EN EL CANTÓN GUAYAQUIL

Abstract

Alternative tourism is a trend that has increased worldwide in order to reduce the impacts of tourism on the environment and create more aware tourists. Avitourism is a type of alternative tourism that allows birds to be observed in their natural habitat without affecting their environment. The objective of this research is to analyze the development and operation of avitourism in the city of Guayaquil, through a qualitative study, where the interview and the observation of the participant were used to gather in-depth information. As a result of this, it was found that Guayaquil has Ruta de Aviturismo del Malecón del Estero Salado, which is managed by three tour operators, but its frequency of visits is minimal. In addition, there is little promotion and dissemination by the public sector (Municipality of Guayaquil) and private (tour operators). Therefore, it is recommended the promotion of avitourism through communication channels, field trips to schools and universities, organize familiarization trips between the agents involved and disseminate information in conjunction with the hotel sector of Guayaquil.