ANÁLISIS DE LA DEMANDA DE TURISMO ACCESIBLE DE LA CIUDAD DE GUAYAQUIL

Abstract

The accessible tourism is one of the segments of the tourist industry in constant growth with promising indexes of economic benefits worldwide. It is necessary to emphasize that nowadays Ecuador is part of the countries affiliated to the initiative " Tourism for all " proposed by the OMT in 2016, from this, the country has developed strategies and projects to stimulate cities of the country as accessible destinations. For which, it has been considered important to develop a research that studies the demand of this segment of market to offer a current outlook of the tourist who practice this tourist modality, their expectations and level of satisfaction. To achieve that, 382 surveys were carry out to tourists with disabilities temporary ( surgery, injury, pregnancy) or permanent (physical, sensory, intellectual) to obtain a basic profile which includes aspects demographic information, motivations, barriers, inconvenient, preferences and satisfaction. It was thus concluded that tourists are mostly male, high school education, monthly incomes between $300,000 - $700,000 USD and permanent disability, being predominant the sensory disability (auditory).