CROWDFUNDING: UNA REVISIÓN DE LA LITERATURA

Abstract

Crowdfunding is a financing tool that provides financial support to people who want to turn a project into reality. In spite of the help that this tool offers in the creation of new businesses and in their development; in Ecuador this term is little known. Due to this problem an exploratory investigation of the literature has been carried out applying qualitative tools. This review has a methodology based on three criteria: the number of times that scientific articles have been cited, keywords and the indexing of the journals consulted. It is concluded that university students should receive the motivation and explanation of the subject from the academy. In addition, the business and government side must work to ensure the welfare of those involved in crowdfunding. Likewise, other researchers are invited to continue evaluating existing and future information on this topic.