EXPORTACIÓN DE LAS PRINCIPALES FRUTAS NO TRADICIONALES Y SU IMPACTO EN LA BALANZA COMERCIAL DEL ECUADOR: PERIODO 2007 - 2017

Abstract

The main export item that generates income to Ecuador is oil, which is why it is considered a country dependent on it. However, in recent years, the export of raw materials and industrialized products has represented a high importance in the country's trade balance, within this exportable supply, the country has a diversity of non-traditional fruits highly valued abroad due to its flavor and the quality with which they are produced, being the largest importing countries of these Europe and the United States. For this reason, it is considered relevant in this investigation to analyze the contribution of the non-traditional fruit and fruit sector to the generation of employment, production and, more importantly, sales abroad. The present study is qualitative and descriptive, based on the analysis of statistical graphs according to official data extracted from the Central Bank and the international trade page Trade Map. According to the analysis, it is concluded that the export item of this good is important for the country's trade balance, and that the highest export level is concentrated in industrialized fruits and fruits, so it is recommended to use quality techniques in these sales to keep international partners.