EVALUACIÓN DE LA CALIDAD DE LOS SERVICIOS ACADÉMICOS PERCIBIDA POR LOS ESTUDIANTES DE UNA INSTITUCIÓN DE EDUCACIÓN SUPERIOR EN EL ECUADOR.

Abstract

The objective of this work is to evaluate the perception that students have about the quality of academic service in the Faculties of Economics, Law, Marketing, Tourism and Systems of a university in Ecuador. Currently, governmental institutions have increased their regulations to evaluate the establishments that offer a higher education, this is why the service factor has managed to be the differentiator between educational institutions. In the present investigation the methodology that was used is the scale method (Servperf) that serves to measure the perspective of the students towards the educational institution and in this way to be able to evaluate several services and elements offered by the university, to achieve a level of Effective and guaranteed reliability, Cronbach's Alfa tool was used, as it is well known and its use is recommended in future projects. One of the most notorious aspects of this analysis is the low rating obtained by certain items of the different dimensions, which must be analyzed in order to know the reason why they obtained a low rating, as well as how they can improve for a future what is recommended to do a complete survey since all the items did not reach a higher rating of 4.