EL COMPORTAMIENTO DEL COMERCIO ELECTRÓNICO EN LAS EMPRESAS DEL SECTOR DE RETAIL EN EL ECUADOR

Abstract

The implementation of e-commerce in ecuadorian retail´s companies has increase in recent years, but there are a lot of companies that doesn´t offer the servicie to consumers yet. Considering that the countrie has important factors that allow offer this option of buy to consumers. The purpose of the analysis is to describe the variables that allow retail companies to be leaders in e-commerce within the country. Showing national and international statistics that make reference to the factors that hold back e-commerce and how these could be overcome. This article may be used as a reference for those who wish to acquire more knowledge on the subject and those who are involved in some way in e-commerce. In addition to being able to know the opportunities and the potential that the country has in the development of e-commerce.