DETERMINAR LAS ESTRATEGIAS DE MARKETING EMPÍRICO APLICADAS POR LOS COMERCIANTES INFORMALES EN GUAYAQUIL

Abstract

Marketing strategies used by informal businesses are the basis and starting small business after many years become chains, multinational or franchise of great importance in the local environment or in the international arena. These strategies are developed according to situations that are generated within their environment, leading to start a big business with great projection. The informal economy is a third entry of the national domestic product invisibly contributes to the economic base of the country, informal trade as such not handled laws of consumer advocacy, the regulated prices depending on haggling. If you buy a pen in 0.20 cents, a wholesaler, in the end ends up selling at 0.50 cents. At that time no law or economic body to regulate it. We can only limit depending on how you live when interacting with an informal, and perform a simple transaction where the economy at the end wins. In short, the informal economy is not measurable and has no accounting guidelines, its law is nature that occurs between seller (informal) and consumer (client).