MARCO DE REFERENCIA PARA EL DESARROLLO E IMPLEMENTACIÓN DE PLANES DE CONTINUIDAD DE NEGOCIO EN PYMES DEL SECTOR INMOBILIARIO DEL ECUADOR.

Abstract

The real estate industry of Ecuador has been affected by disruptive events of different nature in recent years, the levels of impact of these events have been measured from different perspectives by governmental and private entities; this is compounded by the progressive competition among organizations in the industry, increasingly demanding demands from customers and interested parties and high operating costs of several of these organizations. These factors commit companies to be firm in the operation of their key processes, so that, regardless of their size, they can continue to operate in the event of disruptive events. The present research work is the compendium of a thorough literature review and the analysis and interpretation of a qualitative research that has sought to study this particular problem of the sector; With the results obtained, it has been possible to develop a methodological reference framework for the implementation of continuity plans in these companies, which is adapted to the reality and limitations observed in these companies and uses the guidelines of the ISO 22301: 2012 standard as a basis . Finally, the research work leaves open doors to new researches after the implementation of the proposed reference framework, such as the subsequent measurement of results through the use of administrative tools.