ATRIBUTOS PARA LA SELECCIÓN DE SEDES NO CONVENCIONALES EN EVENTOS

Abstract

In the last years, event planning has developed and there is an increase in the interest to plan events in different locations that are authentic and unconventional. This study presents a detailed analysis of the determination of the attributes that have a greater importance for event planners, providers and assistants of events in unconventional locations within the city of Guayaquil. 86 participants have been selected using the snowball sampling method and were surveyed to get to know which attributes they consider most relevant at the time of choosing this type of locations. The results presented is order of relevancy the attributes most considered: Kindness of personnel, cleanliness of the space, quality of the food, parking availability, cost of rent. Finally, given that the spaces are not originally made to serve for event purposes they do not count with the facilities and attributes that the clients would expect and want. This investigation offers a first glance at the study of the general characteristics that an unconventional event location should include.