“ANÁLISIS DEL IMPACTO DE LA PLANIFICACIÓN ESTRATÉGICA EN UNA EMPRESA ENLATADORA DE ATÚN.”

Abstract

One of the main causes of business failure is not having any kind of strategic plan. If a company has little idea where it is going, it will wander aimlessly without priorities, it will constantly change and confuse employees about the purpose of their activities. The objective of this paper is to analyze the impact of strategic planning on the financial profitability of the company. For the development of this research, the quantitative method of research was used. As a data collection technique, the survey was used and five indicators were analyzed, compliance with the national sales budget, compliance with the international sales budget, performance indicator, current ratio and compliance with the expenditure budget. The main results were that there is a part of the working population that does not know the mission, vision, strategic objectives and key indicators of their respective areas of work. In addition, it was detected that with the strategies outlined, the company achieved a considerable saving in the budgeted expenses