PLAN DE MARKETING PARA EL NEGOCIO DE PASTA DE LA EMPRESA MODERNA ALIMENTOS S.A

Abstract

Moderna Alimentos' pasta business is among the strategic lines that will increase the value of its consumer business in the coming years. This operation still has a high cost and its success depends on the correct execution of its marketing strategy. Actionable strategies will be developed that will allow a gradual increase in market share and profitability. A deep situation analysis and its implications in each target group will help identify sources of volume and propose an adequate marketing mix, all aligned with the current reality of the company, its brands and operation.