FACTORES AL ELEGIR ACEITES COMESTIBLES POR AMAS DE CASA UBICADAS AL NORTE DE GUAYAQUIL

Abstract

The present article has the objective to analyze the perception and habits that have some women, whom live in the north of Guayaquil to choose a brand or type of oil for consumption in their families. We will know some important facts that motivate them to take the purchased decision in the stores, checking important data of Scientifics´ resources, brand strategies most acknowledge by an investigation with explorative type, we can recognize how they are familiarized with that resources. Checking that in the north of Guayaquil, the housewives had the ages rank from 20 to 35 years old, having the 54% of the women whom visit a supermarket, this target is the same that had bad habit eating fast foods. Girasol oil is taking advantage of the market with the 29% of preference by their healthy seeds, changing their decision against the traditional Soy oil. The tendency can be changed due to new scientists’ studies that present another healthy and cheap oil to the market, for that reason, is important to communicate relevant messages making marketing activities for the women whom are in charge of the home budget to make a brand or benefit awareness. Concluding the main factor to choose a comestible oil is based on the healthy benefits informed to them.