LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN LAS PYMES RECICLADORAS DE GUAYAQUIL

Abstract

Nowadays, companies employ long-term sustainable business models; minimizing social, environmental and financial risks. The practice of Corporate Social Responsibility (CSR) is a strategy that allows companies to implement programs seeking the balance between the creation of wealth and the minimization of human, natural and economic effects, demonstrating the degree of commitment they have with their stakeholders. The recycling industry is a booming business, recently included in the prioritized chain of the Product Matrix in Ecuador for the monetary benefits they have been creating and the favorable effects for the environment and employment in a poor segment of the population. In the city of Guayaquil there are about 60% of the nationwide recycling companies, but the perceptions that these companies have of the application of CSR are not known. In this context, the objective of this document is to apply an instrument to measure the perception of the managers of SME recyclers in Guayaquil about the practice of CSR, present basic concepts related to CSR and explain the business model of recycling. The results are shown the perception of CSR in SMEs is mainly oriented to social practice, followed by the economics, and the least interest is the environmental aspect; recommendations were made in order to improve them.