EL APROVECHAMIENTO ILÍCITO DE LA MARCA NOTORIA.

Abstract

Brands fulfill a very important role within intellectual property because they allow the consumer to immediately distinguish one product or service from the other and identify their business origin within the market of any country. The well-known brands are those that are highly recognized at the level of the territory of a country or, very rarely, worldwide. These brands are almost always a reference of quality and effort in their creation and enjoy advertising campaigns of high recognition and importance for companies; In addition, they represent a great economic asset for companies within any country. Through the knowledge of its elements and characteristics, we can distinguish which is a notorious brand and establish the risks that suffer from third parties who want to harm and take advantage of their reputation. These brands are subject to unlawful exploitation by third parties that, through various forms, damage and use a renowned brand, affecting not only the company that owns the brand and its product or service, but also consumers, who are cheated when choosing the product or service of their choice.