IMPACTO DE LA CREACIÓN DE UNA NUEVA TASA TURÍSTICA PARA EXCURSIONISTAS GRAVADA A EMPRESAS TURÍSTICAS CASO: SANTA CRUZ

Abstract

The present investigation takes place on the island of Santa Cruz, during the month of June 2020 when the mayor of the city, concerned about the drastic fall in tourist activity due to the pandemic; After listening to the request of the citizens for the economic reactivation through tourism, the proposal was born to create a balance in the tourism operation in order for the tour operators to use the services provided by the community, since for several years it has been evidenced a massive increase in the flow of tourists with little benefit for the town. For this reason, the idea of implementing a tourist tax for companies that do not make use of local services. For this study, the Delphi method was applied with the collaboration of tourist experts, representatives of the community, public and private companies who were subjected to rounds of questions to know the perspective on the silver problem.