INCIDENCIA DEL CRECIMIENTO DEL SECTOR DE ALIMENTOS Y BEBIDAS EN LA CIUDAD DE LOJA

Abstract

Food establishments portray an important facet of the tourism of a country by showing the local culture in form of gastronomy to local and foreign visitors. The main objective of this project is to identify and demonstrate the relationship between the increase in the numbers of food and beverage establishments and the sustainability and viability of the gastronomy sector in Loja city. A situational baseline study was performed on the gastronomy sector of Loja, then a comparative analysis on the behaviour of the supply regarding restaurants and cafeterias. And finally comparative ratios were developed in order to understand the behaviour among the abovementioned gastronomy sectors. The following methodologies were used: data collection through bibliographic resources, direct observation, collection of catastral information from the Ministry of Tourism and Municipality of Loja. Compilation of the type of restaurant offer and development by comparative ratios. The results show a slowdown in the growth rate of restaurants and cafeterias.