“EFECTO DEL COLOR EN LA PUBLICIDAD PARA ESTIMULAR LAS VENTAS”

Abstract

In the present essay was analyzed the role of color in advertisements. Why some ads are more successful than others? The answer to that question, is primarily focused on how each color affects a distinct feeling of being human. Each color is unique and impacts to different emotions that could or could not encourage the consumer to make a purchase. Almost all or most of the ads have a strong influence of "Psychology of Color", designed by specialists in 2 the field. Then, the main objective was to determine whether the colors have a stimulating effect on the purchase decision or not. In order to get the answer, the surveys method was applied. The surveys were designed so that we could know the perception that people have of the different logos for the Ecuadorian tourism campaign that began as "Ecuador Life at its purest" to finally become to "All you need is Ecuador"; the general conclusion of these surveys is that people over 50 tend to choose colors that denote tranquility, security and peace; while the younger people tend to choose logos with colors that denotate adventure, action.