EL CONSORCIO EMPRESARIAL, ALTERNATIVA DE EXPORTACIÓN PARA LA INDUSTRIA CAMARONERA DE EL ORO

Abstract

In spite of the commercial prestige presenting Ecuador in the international market with its diver’s products, even the flaws are evident that have certain productive sectors of country in relation to the activities of export. Although the commercial transactions have made the Small and Mediumsized Enterprises (SMEs) in the country have been successful, they need to expand their business horizons beyond their limits developed in the current globalized, taking as recourse to marketing as a way to business success. This research is focused on the analysis of expansion of commercial transaction SMEs of Orense shrimp sector in the exporting world through the creation of export consortium, for the sole purpose of strengthening the shrimp guild for successful entry into the transfer of its commercial borders and implementation of sound business strategies that promise success to the parts involved.