PREVENCIÓN DE LA VIOLENCIA SIMBÓLICA PUBLICITARIA HACIA LA MUJER: REVISIÓN AL ORDENAMIENTO JURÍDICO ECUATORIANO

Abstract

In this research, the qualitative method has been used to review the Ecuadorian legal system and analyze symbolic advertising violence against women in order to create a prevention plan, for which, first, its definition, background and current situation have been studied through the explanatory method in order to analyze the problem. It is perceived that symbolic violence is a deep-rooted problem in the world and significantly harms gender relations, because it is present in various forms of language, on which the dominant relations of the masculine gender over the feminine are built and allows the creation of a type of subjective violence. Bourdieu (2000) manifested that the violence exercised by men, male domination, turns women into symbolic objects, that is to say, into people who exist through the perception of others. That is why, the image of women has been used as an inferior being, dominated not only by men, but also by society.