ESTRATEGIAS DE ECO-EMPAQUE: VALOR AGREGADO PARA LOS CONSUMIDORES DE ALIMENTOS Y BEBIDAS DE VÍA SAMBORONDÓN

Abstract

The aim of this work is to try to understand the importance of innovations in packaging, related to the environmental care. It has been seen that the trend in the design of these packages is governed to as consumers are concerned about the environmental impact and notice the impact on their purchasing decisions and consumption. From the side of the producers, it seems that the industry is in the prioritization of materials for packaging easy to decompose and discard. In addition, it generates an advantage for the corporate image of companies which connects the brand to a reflection of awareness with the environment and from the consumption side, it is presumed that the majority of consumers are environmentally informed, with an intention of moving into the ecological, either through purchasing preference for products made from ecological systems or through actions of care taken after the consumption of the product. The result indicates that the search for environmental sustainability is a shared responsibility and requires the cooperation of both agents and indeed the strategies of Eco-Packaging represent a value-added for consumers of food and drinks.