La relevancia de la implementación de modelos de decisión estratégica en pequeñas y medianas empresas en la ciudad de Guayaquil

Abstract

Strategic decision models have provided small and medium-sized companies with the possibility of making decisions according to the needs of society, allowing greater development for SMEs. Reason why, the main objective of this investigative work is to know the importance of implementing in small and medium-sized companies, strategic decision models so that the objectives that these companies set are developed in the long term and not in the short term, seeking in any time that the capacities of SMEs are growing according to the provisions with which the company acts. Since it is a topic of interest, it involves showing the correct administration to which SMEs should be subjected in order to influence the country economically, analyzing fundamental concepts of strategic decisions, in addition to the models studied by various authors and that should be taken into account. when making a decision, so this theoretical review of different articles allowed us to reach a conclusion on the subject, and provide recommendations on the importance of implementing strategic planning through models that seek future benefits of the company. Managing to conclude that the most frequent reason why small and medium-sized companies do not usually compete in a very long term is that they depend a lot on the variations of the sector in which they are, it implies that the action plans have a time limit so that decisions are made or objectives are achieved