CRECIMIENTO USO DE MEDIOS DIGITALES POST PANDEMIA EN ECUADOR

Abstract

The COVID-19 pandemic has changed many things in our lives, including the way we shop. In Ecuador, digital means for purchases have become a necessity for many people, since most of the physical stores have closed or have access restrictions. In this essay, I will analyze the digital media for purchases in post-pandemic Ecuador and how they have changed our shopping habits. First of all, it is important to highlight that the digital means for purchases in Ecuador have expanded greatly in recent years, but the pandemic has accelerated this process. Now, it is common to buy products online through platforms such as Mercado Libre, Amazon and other online stores. In addition, many local stores have also started offering online shopping and home delivery services, which has increased shopping convenience and security. Another trend that has emerged during the pandemic is the use of digital payments. In Ecuador, digital payments have been an evolving topic in recent years, but the pandemic has accelerated their adoption. Now, many consumers are using digital payment apps like PayPal, Payoneer, and other options to make their purchases online. This has helped reduce the need to handle cash, which has been beneficial to the health and safety of consumers. Lastly, the pandemic has led to increased demand for home delivery services. In Ecuador, many local delivery companies have seen their business increase due to the pandemic. Delivery companies like Rappi, Glovo, Uber Eats and others have allowed consumers to get what they need without having to leave home, which has been especially important for those who are in risk groups or who have mobility problems.