APLICACIÓN DE SCRUM Y DESIGN THINKING EN PROYECTOS DE DESARROLLO DE PRODUCTOS EN EMPRESAS FINTECH

Abstract

Fintech combines finance and technology, and throughout history it has evolved to the point where today Fintech refers to disruptive companies in the financial sector, and their main contribution has been the inclusion of unbanked individuals in this sector, such as in emerging countries. Moreover, in the current business landscape, it is essential to use methodologies that allow for flexibility, adaptation, and agility in the creative and productive process of product development projects since the environment demands it. Traditional project management methodologies are no longer enough to deal with the complexity and uncertainty of the current business landscape. That is why companies are adopting Design Thinking and Scrum to manage their product development projects. This research investigates the existing literature on Design Thinking and Scrum methodologies, with the objective of exposing how they are implemented in these companies to create innovative products that are useful for the customer and that the development process is flexible in the face of market changes. This work considers the following specific objectives essential for this research: 1) Analyse the development of Fintech in response to the needs of clients in the financial sector, 2) Present the general overview of the Fintech environment both globally and in Latin America and the Caribbean, and 3) Analyse the contribution of these methodologies and their combination for product development or improvement. The result is that these methodologies efficiently and effectively fit into the creative and productive process, contributing to the planning, execution, and control of product development projects