ESTRATEGIAS COMUNICACIONALES UTILIZADAS POR ALGUNAS COMPAÑÍAS ASEGURADORAS DE GUAYAQUIL, CON CONTENIDO ENGAÑOSO, PARA CAPTAR CLIENTES.

Abstract

The present study realizes the analysis of the communication strategies badly used by some of 29 insurance companies in the city of Guayaquil, which are authorized for the sale in the branch of vehicle insurance, taking as an advantage the complexity of the draft of policies / contracts, these companies offer their products with scanty or slightly trustworthy information. Based on the methodology of survey to a certain number of customers, those who possess insurance for their vehicles, it was possible to compile information of specific products of some insurance companies that do not keep with the promised. Also there were identified the most common mass media and are used by most of the insurance companies, to achieve persuade a considerable number of customers. The dissatisfaction of the customers to the moment to experience a disaster and; additional not to possess the offered by the insurance companies, which stems from all the actions named communication strategies, which were badly applied, leading to a hypothesis that is based on a possible factor of cheat that these companies apply towards their customers, with the only zeal to increase their sales.