P R O P U E S T A D E D I S E Ñ O U R B A N O - A R Q U I T E C T O N I C O P A R A L A R E V I T A L I Z A C I O N D E L M A L E C O N D E S A L I N A S

Abstract

Tourism is an activity of great importance both economically and socially and culturally. Economically, tourism is a significant source of income for many regions and countries. It attracts investments, creates jobs, and stimulates economic growth. Tourists spend money on accommodation, meals, transportation, shopping, and leisure activities, which directly benefit local businesses and contribute to economic development. On the cultural side, tourism promotes cultural exchanges among people from different countries and regions. Tourists have the opportunity to immerse themselves in new cultures, traditions, and ways of life that promote tolerance, mutual understanding, and peace. Therefore, to promote tourism within the province of Santa Elena, the urban architectural proposal for the revitalization of the Salinas boardwalk was created. This proposal aims to restore the tourist value of one of the province’s most important landmarks. To do this, it seeks to address infrastructure problems by improving streets, sidewalks, and more accessible and attractive public spaces, with the goal of enhancing tourism development in the coastal area and preserving the natural beauty of the region.