FACTORES QUE APORTAN A UNA CULTURA DE VISITA DE ZOOLÓGICOS EN EL ECUADOR. CASO: AMARU ZOOLÓGICO CUENCA.

Abstract

This research aims to become a benchmark reference for those involved in the wildlife touristic operations in Ecuador, specifically zoos. The above referred, is based on the fact that during the last few years, the development of these tourism attractions has strengthened and began to be acknowledged as a niche opportunity to foster Ecuadorian tourism. That is why this paper analyzes a consumer profile, which contributes to assess the trend of zoo visitors zoos. This analysis was FACTORES QUE APORTAN A UNA CULTURA DE VISITA DE ZOOLÓGICOS EN EL ECUADOR. 3 conducted based upon an investigation of the different variables that influence the consumer behavior, through zoo visitor surveys and interviews to management staff, using Amaru Zoo Cuenca as the object of study. The intent of this research is to produce conclusive data that may be useful to all zoos in the country, in order to focus their goals according to the consumer needs.