FALLAS COMUNICACIONALES POR AUSENCIA DE MODELOS DE COMUNICACIÓN: COMPARATIVO ENTRE 20 PYMES UBICADAS EN GUAYAQUIL

Abstract

This paper presents a study about the communication failures that are detected in several existing SMEs in the city of Guayaquil. Aims to expose some of the causes of such drawbacks, as a: lack of communication between departments, lack of specialized professionals in the area, problems in the internal information flow, which causes: the non-fulfillment of tasks, dissatisfaction from administrative area for the tasks performed by employees and the generation of internal conflict. Through a qualitative and descriptive research that examined the scientific literature on organizational communication and through a survey of 20 partners and 20 associates of the administrative departments belonging to 20 small businesses in Guayaquil. it is concluded that the main communications problems come as a result of the absence of implementation of an internal communication model. Four models of organizational communication were analyzed, but it is concluded that through the implementation of "Internal Communication Model Tuñez 2012" the small businesses can solve their internal communication, because the proposed model adjusts to the needs and characteristics of Ecuadorian small businesses.