INFUENCIA FAMILIAR Y COMPORTAMIENTO DE COMPRA DEL ADULTO JOVEN QUE VIVE CON SUS PADRES

Abstract

This paper analyzes the purchasing behavior and consumption habits of the adult that is still within the parental home, while looking to find out the family influence, autonomy in their decision-making and choice when consumed in relation to the market supply. To define the problems described above surveys were conducted in different shopping malls in the city of Guayaquil on a sample of 389 people, which aimed to investigate the preferences the young INFLUENCIA FAMILIAR Y COMPORTAMIENTO DE COMPRA DEL ADULTO JOVEN QUE VIVE CON SUS PADRES adults have and the influences that families can have in their environment. It was determined that in young adults there is dependence for their parents, their decisions when choosing or buying a product are affected by them. At the same time it’s established that inside this segment there is a group of working adults and many of their expenses to satisfy their needs depend only on economic independence they have.