LA CALIDAD DEL SERVICIO AL CLIENTE EN LOS BANCOS DE ECUADOR COMO PUNTO PRINCIPAL DE VENTAJA COMPETITIVA.

Abstract

In financial sector, so much like in the area deprived since in the public there offer diverse products and such services as savings accounts and currents, internal transfers and on the outside, currency exchange, investments in certificates to fixed term, certificates and bank guarantees, Credit cards between others. For all these products assistance is offered to the client. The client, needs a response at once to solve his problem or what it wants to acquire. For this the collaborators or managers of great public, who attend to them must be qualified and trained to offer a suitable service. It is necessary to to manage satisfy the need of the client and overcome the espectativas to achieve a value added on the competition and achieve the loyalty and loyalty