ADENDUM A MARCA CIUDAD DE GUAYAQUIL: DISEÑO DE RUTA TURÍSTICA LITERARIA PROMOCIÓN DEL PATRIMONIO LITERARIO

Abstract

The addendum research, City of Guayaquil brand, tourist route design of literary, promotion of literary heritage, designed a literary tourist route, Brand addendum to the City of Guayaquil, study presented by Arias and others who created the Mark City to promote a concept of future, modernity and tradition. The problem is the absence of a reference to the literary culture of the city, therefore designated as cultural civic celebrations of Julianas and octubrinas and the guayaco can be defined in their dress, dialect, catchphrases. Although the results obtained revealed the guayaquileño as a lover of writing, poetry and literature. Current research has demonstrated that Guayaquil possess icons of regional literature. The methodology is documentary and bibliographical type. To validate the proposal a survey and an interview was developed. Once the instruments are played, is obtained as a result the relevance of literary route design featuring members of Guayaquil Group, together with their work, as representative icons of Guayaquil literary culture. Hence the relevance of preserving and disseminating the literary heritage of Ecuadorians and foreigners visiting our city.