UNA MIRADA A LOS NEGOCIOS INCLUSIVOS: CASO NOVACERO, PRN DURÁN.

Abstract

The inclusive businesses are initiatives that encourage income increase in poverty or extreme poverty population ensuring a win-win relation without leaving behind the profits. This kind of model is beyond good business practices were innovation and creativity play an important role. This investigation represents a critic mirage and analyze, thru established indicators for this kind of actions, the scope and impact of the program implemented for Novacero in Duran city. For which realized an exploratory study, qualitative, no probabilistic guided to people directly linked (recyclers) with de business initiative. A related questionnaire was applied with socio-economics questions for the beneficiaries; also interviews with a functionary of the metallic trash recollection center and a revision of the informs about the process implemented for the enterprise obtaining as a result that only de 15.38% of suppliers of the “Programa de Recolección Novacero” correspond to people dedicated to recycling as main activity. Doesn’t exist a cooperation between community and the anchors, and also it is unknown about a social development program, inclusive business promoted by Novacero. Concluding that the initiative of business developed in Duran city doesn’t Una mirada a los negocios inclusivos: Caso Novacero, PRN Durán. 7 fulfill with the minimum standards required for El Laboratorio de la Base de la Pirámide en España and the SNV to be considered as one.