ANÁLISIS DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN UNA EMPRESA DE TELECOMUNICACIONES EN GUAYAQUIL

Abstract

The CSR is about getting equilibrium between the profitability and the administration being social responsible. The purpose of this article is to get knowledge about strategic definitions to establish the Corporate Social Responsibility required at Mobiles companies (kehyaian, 2011). The methodologies applied are researching from articles related to the CSR and making surveys to employees and customers of telecommunications companies at Guayaquil. The researches show that de CSR produces three aspects: increases at the net financial because the CSR increases the social loyalty where there are the potential consumers; it also generates social and environmental performance. Surveys shows that the consumers and employees have heard about the CSR but the most of them don’t know how to implement the concept and its benefits. The CSR is related with the corporate ethic because it is ethic that a company applies a concept of being social responsible