LA COMPETITIVIDAD ECUATORIANA EN LA EXPORTACION DE ARTICULOS DE CUERO

Abstract

Leather industry in Ecuador is one of the sectors that can be developed for the systematic export. It represents 14.78% of the hiring of local labor, and only in Tungurahua there is a 68% of the total production of leather (CORPEI, 2009), this sector has been very well received in the international market although statistics are low due to the lack of growth in the sector. Therefore, this article will look as a result, to show the shortcomings of the domestic market to attempt to point the way which may help strengthen the export of leather goods of high quality, considering the favorable conditions in which livestock is raised as main raw material; which assures us tannery leather with materials from nobles care. Through a simple quantitative descriptive type methodology, survey data have pointed out, related aspects to the competitiveness of the export leather tannery ; so as the ability to compete with other countries with regard to final product quality, productivity, domestic raw materials, technologies; all of which will fall in the production of items such as byproducts to evaluate