ANÁLISIS SOBRE LAS OPORTUNIDADES DEL EMPRENDIMIENTO VERDE EN EMPRESAS INDUSTRIALES EN LA CIUDAD DE GUAYAQUIL

Abstract

The purpose of this research is to analyze the green enterprises in the industrial sector in the city of Guayaquil, noting benefits and opportunities of implementing such strategies. It is very important to research this topic, because it is a good alternative for Guayaquil, so that they become aware of the environment and not to continue with the contamination thereof. Along this academic paper is to determine if this type of entrepreneurship is an option to reduce the environmental impact and also to test if it a source of income. Therefore to prove this proposition, interviews were conducted, which correspond to a qualitative methodology. It was concluded that people living in Guayaquil not have as first choice this type of enterprise because it demands high investment and that requires advanced technology