“DESARROLLO PERSONAL Y ORGANIZACIONAL. CASO DE ESTUDIO: APLICACIÓN DEL MODELO PEAK EN LA EMPRESA DE MULTINIVEL YANBAL.”

Abstract

The objective of this study was to describe the concept of multilevel companies, as well as a description of the parameters of the model PEAK of Chip Conley, to analyze the results of the implementation in the company of multilevel Yanbal Ecuador, and offer to the development of today's organizations immersed in multilevel business environments, discussing the differential value within organizations. The author considered some concepts that are part of this approach such as: direct sale, multilevel companies, Peak model, engagement, Positive Organizational Scholarhip, theory of the hierarchical needs of Maslow, planning, productivity. This study investigated the benefits personal and institutional that offers the implementation of the model in the PEAK organizations, generating an experience in which their companies will improve the quality of life of its employees, giving priority to what the human economic, thus obtaining greater productivity and profits, emphasizing the importance of continuing to develop research in this area. Keywords: Multilevel Companies, Chip Conley, Peak Model, Yanbal, personal fulfillment.