BALANCED SCORECARD HERRAMIENTO DE ORDEN Y CONTROL EN EL DIAGNÓSTICO DE UNA EMPRESA

Abstract

The textile industry is a major source of employment and is also an integrated industry that contributes significantly in the Ecuadorean business development. Many of these companies lack a systematic process to implement a strategy and obtain feedback that allows permanent adjustment, considering that thrive in an increasingly competitive environment, where should continually review its strategy not to be left out or losing their current position in the market, which must continually seek continual improvement of its processes in an effort to increase levels of efficiency and productivity, this with the intention of improving current production rates and innovate in creating new products that meet the demand of its customers. The scorecard should be implemented as a result of the strategic planning of the company. The scorecard will analyze the evolution of the company in case of deviations can be established adaptations and new strategies to take the organization to fulfill the established objectives.