EL CAFÉ ESPECIAL: UNA OPORTUNIDAD DE VALOR AGREGADO PARA EXPORTACIÓN DEL ECUADOR.

Abstract

This research proposes the promotion of specialty coffee as an added value product for export therefore, placing Ecuador among the best coffee exporters of the world. The purpose of this study is to benefit the entire value chain and the country, with a new supply proposal for the world. When creating a market niche for this product, new business negotiations, job sources, new competitions, revenues for the country, etc. are generated; consequently benefiting the entire coffee sector productive chain. The study provides a comparative analysis upon five competitive factors, among Ecuador and other coffee producer countries. With the obtained results, it is concluded that the possibilities of specialty coffee export for Ecuador are opportune. Furthermore, approaches for every agent of the coffee value chain are proposed in order to reach international commercialization. By applying this research’s recommendations, a new path for the country’s participation in the international specialty coffee market is created.