PROPUESTA ESTRATÉGICA PARA MEJORAR LOS ESTÁNDARES DE SERVICIO DE CORREOS DEL ECUADOR

Abstract

Ecuador post is a public institution with administrative and financial autonomy, attached to the Ministry of telecommunications, with a renewed image of solid and reliable; whose purpose is the coordinate loops of negotiation with your accredited institution and become strategic partners for the development of its goals, which among its services is the project's mailbox. This project is a campaign in favors of postal culture, whose main objective is to post to provide a service throughout the country to thus promote the culture to our population, with the aim that the community has the ease of sending your correspondence via mail without the need to go to a post Office Agency. The objective of this work is to promote postal culture seeking through the application of new models of market strategies and development the fundamental principles of marketing, find explanations to internal situations and the environment affecting the marketing of the product and positioning in the market, this requires a study of the models of success developing world-class postal services and propose viable strategies to improve service and the confidence of the users of all of the Ecuador