IMPLEMENTACIÓN DE BUENAS PRÁCTICAS DE MANUFACTURA EN CENTROS DE DISTRIBUCIÓN COMO HERRAMIENTA DIFERENCIADORA EN EL MERCADO ALIMENTICIO

Abstract

Within the present work explains how the implementation of Good Manufacturing Practices can constantly ensure the quality and safety of food products in a company. This idea originated in the need to improve the quality of products provided by the company Integración Avícola Oro as a competitive advantage because it is a company dedicated to the production, marketing and distribution of food products such as chickens, turkeys, pigs, eggs and snacks, which have adequate market acceptance. For this reason they have a commitment to consumers and should minimize or eliminate the potential risks such as the products that are provided and may contaminate or alter its organoleptic characteristics causing health risks to the final consumer. In recent years there has been a considerable increase in the world of Food borne Illness, which have alerted governments and businesses on the urgent need to organize and update food safety programs to reduce risks public health For this reason we proceeded with the analysis of the changes implemented in the distribution center as procedures, product handling, cleaning and safety of installations and workers, etc., so that it can demonstrate that the increased sales by 16% confidence answers provided by consumers to see an improvement in the quality and other organoleptic properties of marketed products, which they take out their conclusions regarding the benefits vs. costs.