SATISFACCIÓN DE LOS TURISTAS SOBRE LOS SERVICIOS BÁSICOS Y DE ALOJAMIENTO QUE OFRECE ATACAMES.

Abstract

The tourism at the moment has socioeconomic relevance considerable; this is comparable with any other business, becoming the main source of income for some countries. Ecuador uses its diverse natural resources to promote tourism in each region nationally and internationally. One of the major attractive are the beaches, both by their morphological characteristics, such as the cultural richness that refuge (archaeological sites, ancient settlements); noteworthy that the infrastructure they have is limited and this affects the satisfaction of tourists and hikers who visit this place, and yet it is a subject little managed by tourism administrators in Esmeraldas. This article exposes the satisfaction level of visitor’s Atacames, which is the main destination of the province, and is based on the criterion of tourists who were applied surveys, achieving to establish the level of demand from the visitors is not very high, probably due to their youth and socioeconomic status. Finally guidelines aimed at public institutions, such as the Atacames Municipality, that serve as guiding elements for promoting a sustainable tourism in this region.