INCIDENCIA DE LAS ESTRATEGIAS EMPRESARIALES EN EL COMPROMISO LABORAL DE LOS MILLENIALS

Abstract

The professional trends of the millennial generation have demonstrated a high turnover rate in the working world, causing the loss of great human talent for companies. For this reason, the present study aims to determine effective business strategies to retain long-term millennial staff. Through a bibliographical review and the application of a survey to young professionals, it was determined that companies in the city of Guayaquil do not apply strategies to encourage the labor engagement of young people of the millennial generation. This allowed us to conclude that the degree of labor commitment can increase with the application of appropriate business strategies and thus achieve long-term professional