DIAGNÓSTICO DE CUMPLIMIENTO DE LA LEY ORGÁNICA DE COMUNICACIÓN EN LOS MEDIOS TELEVISIVOS CASO: ARTÌCULO 94

Abstract

The research revolves around Article 94 of the Ley Organica de Comunicación which stablishes that advertising is made during the broadcast transmission family Daypart will be qualified by the el Consejo de Regulación y Desarrollo de Información y Comunicación, this rule holds that all advertising that is disseminated through the media and whose contents incites or induces violence, discrimination, racism, drug abuse, sexism, religious or political intolerance and all those who violate the rights recognized in the Constitution it will be suspended and the average sanctioned by the Superintendency of Information and Communication. For the execution of the purpose was sampled four channels of Ecuadorian television. family time slot each selected to weigh advertising through a section monitoring channels for a month. The results reveal that the LOC has contributed greatly to the commercial or advertising disseminated through television media do not infringe Article 94 or violate the rights recognized in the Constitution. However, there are findings that are reported in the conclusions and recommendations.