“ESTUDIO SOBRE LA INFLUENCIA DE LAS REDES SOCIALES EN LOS PROCESOS DE COMUNICACIÓN DE LAS PYMES EN LA CIUDAD DE GUAYAQUIL”

Abstract

At present one could have observed an increase of microcompanies that have used the social networks as his principal tool to be announced on the market, some by more success that different depending on the strategies that have been applied in his management of business on the market of the city of Guayaquil. The present article has as aim determine the influence that the social networks have in the processes of communication towards the consumers of the SMEs in the city of Guayaquil. The investigation had favorable results, the microcompanies of the city of Guayaquil at present have met benefited by means of the permanent use of the social networks with the aim to announce his brands promoting his products and services on the market.