IMPACTO DEL CONTENIDO DE REVISTA VIVE EN LA SOLUCIÓN DE CONFLICTOS FAMILIARES DE SUS LECTORES Y SUSCRIPTORES

Abstract

With the addition of service journalism in Ecuador, several magazines address the concerns relatives of his followers impacting Ecuadorian households. For this reason, this study aims to analyze aspects of Vive magazine as a means of communication impact on the resolution of family disputes. Through a literature review and the implementation of a survey to subscribers and readers of this magazine, it was determined that there is a relationship between the topics covered in this communication media and the behavioral changes that the content of the magazine generated in the families of its followers. This allows us to conclude that service journalism is a strategy that assists the improvement of behavioral households that constitute the magazine’s target audience.